What it means to be a leader?

Steve is not afraid to articulate his need for the IW Advertising team to consider Small Biz.

1. He's very action-oriented. While people were debating whether SB can be incoporated given the launch is 1 month away, he said let's make sure we do the reserach before launching. I don't want this launched without considering the SB needs.

2. When the Ad team pushed back saying you guys feel free to do your own research. Steve captured that quickly and responded assertively that SB team's job is to raise awareness, you, the IW Ad team, should take on teh onus to do the research.

3. He iterated very clearly that if you guys don't want to include SB, we will not push all the units for you. If you do want to consider, then we'd like to have SB represented in the Ad.

I respect Steve's courage to speak his mind and be firm with this team on what needs to be done. He's a real driver.

It was one of the best learning experience this week. The others are more around specific initiatives done by certain Subs such as Israel.